The new hoody run through!

Our new hoody designs are designed to be a hug in a hood! Whether you’re a natural hugger or non-hugger these hoodies have you covered!!

In a time that we are starting to re-emerge back out into the world and start to socialize again with our loved ones, we need that comfy cool outfit that bridges the gap between our comfies in the house to a smart, casual outfit for going out! Also the Scottish beer gardens definitely still need a good few layers on even in “summer”.

The new Jo-AMI hoody elevates the everyday classic jumper that has been knitted in a textural stitch that is just as beautiful on the inside of the fabric as the outside too. These added extra design features are so important to me and I have designed the hoody with exposed seams that show the high level of craftsmanship needed to create the piece! The fabric is super soft and has a relaxed fit to allow the wearer to feel the ultimate comfort and quality.

The hoodys are knitted in Scotland by an independent manufacturer then sent to myself in Dundee to be finished labelled and embroidered by a local company. The embroidered branding really finished the hoody off and enhances the design.

The hoodys launch TOMORROW!! 14/05 at 7pm and there’s only 14 available, so if you would like to be part of this exclusive club, i’d be quick!!